Masaniello rapidly and uncannily echoed the irrational behavior of his populist Roman predecessor, Cola di Rienzo , 300 years before. After escaping from house arrest on 16 July, Masaniello went to the Church of the Carmine where the Archbishop was celebrating mass for the Feast of Our Lady of Carmel. Blaspheming, Masaniello denounced his fellow-citizens. He was again arrested and taken to a nearby monastery, where he was assassinated by a group of grain merchants.  His head was cut off and brought by a band of roughs to the viceroy and the body buried outside the city. But the next day the populace, angered by the alteration of the measures for weighing bread, repented of its insane fury; the body of Masaniello was dug up and given a splendid funeral, at which the viceroy himself was represented.